Using social media to promote brand image is a relatively new concept – but an important one that needs to be discussed. In our FREE webinar, we will address how to best direct your efforts in this emerging field. This program has been pre-approved for 1.00 general recertification credit hour towards PHR, SPHR, and GPHR recertification through the HR certification institute.


Facebook and employer branding


Wednesday, March 2, 2:00pm EST

Register for this valuable webinar today!

In the final installment of our three-part webinar series, Lizz Pellet will lead us in a discussion of Facebook and its impact on branding and employment. Topics will include:

  • An overview of the growth of social media
  • Leadership and employer implications
  • Key themes for employer branding
  • Practical applications and examples from trend leaders

About the presenter:

Lizz Pellet, CEO and Chief Cultural Officer of EMERGE International and Fellow from Johns Hopkins University, is the author of the new SHRM publication, “The Cultural Fit Factor, Creating an Employment Brand that Attracts, Retains and Repels the Right Employees.” She has also written, “Getting Your Shift Together, Making Sense of Organizational Culture and Change.” Lizz is a master facilitator and educator. She is a member of the National Speakers Association and has presented over 70 professional learning sessions in the past three years. Her high energy, use of humor, and relevant business content make her a very popular keynote speaker.

Moderated by:

Kathy Kane, SVP Talent Management at Adecco Group North America

We've also created a subgroup on LinkedIn where you can ask questions, exchange ideas or start discussion threads related to webinar topics. You can access it by joining the Adecco Group North America company page on LinkedIn and clicking on the Social Media and Employer Branding series discussion subgroup.

HCRI Approved Provider Seal

*The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

How Sarbanes-Oxley impacts you.

A corporate myth is currently coming to light – the misconception that Sarbanes-Oxley (or SOX as it is commonly known) is only important to people involved in the financial departments of their company. And while it is true that financial professionals do bear most of the burden, you don't need to be a CFO to feel the effects of SOX.

In fact, thanks to its emphasis on procedural issues and both internal and external disclosure requirements, SOX actually impacts most departments. And, depending on the level of accuracy already in place when a company begins implementing SOX, new procedures may be needed in nearly every major department. Fortunately, we've put together the following, easy-to-understand breakdown guaranteed to shed some light on how SOX is, in fact causing all departments to alter the way they do business.

Checks and balances.
In the wake of high-profile corporate scandals, SOX has set up a code of ethics that executives and businesses must stick to – or risk jail time. As a result, every effort is now being made to implement a set of checks and balances that ensures the opportunity for improper behavior – and even the very appearance of impropriety – is removed. And, while SOX compliance can be a challenging process for many companies, most are finding that the end result – a standard of business that places a strong emphasis on ethics – is certainly worth the effort and expense.

The 3 steps of SOX.
SOX essentially mandates a system of checks and balances that all public companies must follow – a three-step system comprised of controls, documentation and testing. “Controls,” for those unfamiliar with the term, is the name given to the procedure used to ensure that a transaction is processed correctly. “Documentation” is the written description of the control, while “testing” is the physical act of checking that the documentation and the control exist.

Sound complicated? Trust us; it's not. Here's an example: Prior to SOX, a CEO may have verbally provided a department head with the authority to approve expense reports. Under SOX regulations, companies must be able to prove – through written documentation – that the department head does indeed have the permission of the CEO to approve expense reports.

As such, the signature of the CEO granting sign-off privileges is the “control”; a written job description detailing the sign-off authority and the signature of approval from the CEO included in the personnel file of the department head is the “documentation”; and the ability of the CFO or other financial professional to walk over to HR, take a look at the job description and CEO signature to verify that the department head does indeed have the authority to sign expense reports is the “test.” The test must, of course, be documented as well.

This example is applicable throughout every level of the organization – not just between the CEO and management. While the specifics may differ, SOX plays a crucial role in nearly all company procedures – thereby affecting everyone in the corporation.
Protecting the process.
In addition to the compliance process, a crucial element of SOX is the existence of the whistleblower policy. Prior to SOX, employees who reported unethical or illegal activity within the corporation were not protected by the company. Under SOX, however, not only are companies now required to craft policies protecting from retribution any employee who reports wrongdoing in the workplace; strict adherence to these policies is an absolute must. This provides employees with a forum to anonymously voice their concerns without fear of retribution.

And, thanks to SOX, the stakes are higher than ever before – a complaint by a whistleblower claiming discrimination or reprisal in any form now carries with it the potential of a steep fine and even the possibility of jail time for company executives. As incentives go, this one is tough to beat and has HR teams tenaciously enacting and enforcing these new policies.

From the boardroom to the mailroom.
Every department – from the boardroom to the mailroom – is impacted by SOX. Many corporations are taking a closer look at their staff in an effort to ensure they are hiring people who meet the highest quality control criterion. And, in their efforts to comply with SOX, many companies have brought on consultants to assist in the integration of new policies that adhere.

Be sure to speak with your Adecco representative to learn more about how SOX impacts you and the work you perform on a daily basis.

We specialize in connecting employers like you with extraordinary professionals on a temporary or permanent basis. To find out more, contact us today.