Survey background

Methodology & background

• Adecco conducted an Omnibus survey regarding consumer’s attitudes and perceptions toward shopping and working during the holiday season.
• Telephone survey of 1,000 American adults
  • Fielded Opinion Research Corporation (ORC)
  • Conducted January 06 -10 (2011)
• Differences between various demographics groups were also explored:
  • Gender
  • Parents
  • Age/generation
  • Income
  • Education
  • Geographic Region
  • Employment Status
• Survey results have a margin of error +/- 3.08% for this sample size.

Key findings

• Nearly three quarters (73%) of Americans believe that President Obama needs to change current tax policies to encourage businesses to hire
  • In addition, 71% of Americans feel strongly that offering more education and training options for the unemployed is the way to go. Nearly seven in 10 (68%) feel Obama should offer more incentives / tax breaks to help encourage businesses to hire
  • Only 2% of Americans feel that current policies to get Americans back to work are effective
• More than one quarter (27%) of Americans looked for a new job in 2010, and 30% plan to do so in 2011
  • This is especially true for the younger generation. In 2010 nearly half (45%) of 18-34 year olds looked for a new job, compared to one quarter (26%) of 35-54 year olds. In 2011, 50% of 18-34 year olds plan to look for a new job, while one quarter (26%) of 35-54 year olds plan to do the same
• Americans plan to pursue additional training and education for career purposes in 2011. One fifth (21%) of Americans reported that they pursued additional training and education in 2010, but more than one third (35%) plan to do so in 2011
• One in five (21%) Americans say that job security is tops when asked which job feature they consider to be most important
• In terms of famous or ‘celebrity’ jobs, more than one third (34%) of Americans would want either the CEO of Apple, Steve Jobs’ position, or Investor and Chairman of Berkshire Hathaway, Warren Buffet’s role

Getting Americans Back to Work – What’s Working (and What’s Not)

Americans’ Career Outlook – 2010 vs. 2011

Most valued job aspect

Most Desirable “Famous” Job