SURVEY BACKGROUND
Methodology & Background
Background
- Adecco polled 501 c-suite level executives of small, medium,
and large businesses (based on income) about their business growth and opinions
related to the upcoming presidential election.
Methodology
- Telephone
survey of 501 c-suite level executives (identified as CEO, CFO, COO, Partner,
President, CMO, CXO, Owner, Managing Director, SVP/EVP)
- Fielded by Braun Research
- Conducted October 2 – 8, 2012
- Differences between various demographics groups were also
explored:
- Small versus medium/large businesses
- Survey results have a margin of error +/- 4.37% for this
sample size.
Key Findings – Business Challenges and
Growth
Rising healthcare
costs continue to be the biggest concern among executives
- By
far, executives say their greatest current business challenge is providing
healthcare benefits (55 percent) to employees, followed by
salaries/compensation (41 percent).
- Only
4 percent say their companies are not currently facing any challenges.
- In
fact, more than one in three (35 percent) executives is holding back on hiring
additional employees because of the healthcare reform act.
- Looking
back, healthcare has remained a sore spot for many businesses. Over the past four years, the challenge of
providing healthcare benefits has risen 57 percent, while the likelihood of
facing no challenges has dropped by 65 percent.
- Similar
to the current environment, executives say that prior to the recession, their
top business challenges were also providing healthcare benefits (35 percent)
and salaries/compensation (33 percent).
- One
in ten (10 percent) executives report having faced no challenges prior to the
recession.
2012 proved to be an
uncertain year for business growth
- While
more than one in three (35 percent) executives report that their business’ profits have increased over the last year, nearly half (45 percent) report that
profits have decreased.
- Over
the past four years, government regulations/legislation (60 percent) and
consumer confidence (56 percent) have had the most negative impact on
businesses.
Executives are
cautiously optimistic about the year ahead
- Almost
half (47 percent) of executives believe that their business’ profits will increase over the next year, while only one in five (18 percent)
believe it will decrease.
- Small
business executives are more likely (48 percent) than medium or large business
executives (41 percent) to say their profits will increase over the next year.
Key Findings – Election Impact and Potential Change
Executives say
President Obama is not helping the growth and success of businesses
- More
than three in five (62 percent) executives believe President Obama is not doing
all he can to help businesses grow and succeed in the current economy.
- Small
business executives are more likely (14 percent) than medium or large business
executives (6 percent) to say that neither presidential candidate will be good
for the growth and success of their business.
- More
than half (54 percent) of executives believe Mitt Romney is the best candidate
for the growth and success of their business.
Advice to the next
President – make it
easier for businesses to grow
- In
an effort to help create jobs, executives feel that the newly elected U.S.
president should give incentives to businesses to hire more (49 percent),
invest in infrastructure improvements (44 percent), and reform bureaucratic
practices for business in the U.S. (43 percent).
- Only
1 percent of executives believe the U.S. government should do nothing, as it is
doing exactly what it should be to help create jobs.
- If
executives could give the next president one piece of advice, they would say
that he should reduce government/regulations (18 percent), create more
jobs/support small businesses (13 percent), or be bi-partisan/work together (11
percent).
Outcome of upcoming
election is cause for concern among senior executives , especially those with
ailing profits
- Three
quarters (74 percent) of executives say the outcome of the upcoming election is
important to their business. Most are concerned about the effect that economic
growth (71 percent), healthcare reform (65 percent), and national debt/managing
the deficit (53 percent) will have on their businesses.
- Executives
whose profits have decreased over the past year are more likely to let the
uncertainty of the upcoming election hold them back from investing in their
company (34 percent) than those whose profits increased (9 percent).
Key Findings – Business as Usual
But despite these
concerns, it’s business as usual
for most companies
- While
more than a third (35 percent) of executives say the uncertainty around the
upcoming presidential election is holding them back from investing in their
companies, 62 percent say it is not holding them back.
- Executives
who are holding back from investing in their companies due to uncertainty
around the election are more likely (78 percent) than those who are not holding
back (26 percent) to say that the outcome of the election is very important for
their business.
- Executives
who are holding back from investing in their companies are more likely than
others to put the following on hold: hiring additional staff (77 percent),
investing in infrastructure (53 percent), and upgrading technology (52
percent).
MAIN FINDINGS
BUSINESS CHALLENGES
AND GROWTH: 2012 was an uncertain year for business growth, but executives are optimistic about the year ahead



MAIN FINDINGS
ELECTION IMPACT
& POTENTIAL CHANGE: Executives say Obama is not helping businesses, but they anticipate change with the upcoming election




MAIN FINDINGS
BUSINESS AS USUAL: Despite these concerns, it's business as usual for most businesses
