Magic Johnson Enterprises launches a new business venture that will change the workforce of tomorrow


Los Angeles, Sept. 22, 2008 -  Magic Johnson Enterprises, the #1 urban brand in America, launched MAGIC Workforce Solutions (MWS), a new staffing services company. Through a strategic alliance with Adecco USA, the world leader in recruitment and workforce solutions, MWS will provide "best in class" staffing services and connect employers of today with the workforce of tomorrow. As a division of Magic Johnson Enterprises, MWS benefits from an established network and process for successfully tapping into the ethnically diverse urban community.

In addition to providing staffing solutions for Fortune 500 companies, MAGIC Workforce Solutions will train for viable jobs in these communities, exceeding customer expectations through operational excellence and market leadership. The National Minority Supplier Development Council certifies MWS as a 100% minority owned, operated and financially controlled organization.

"MAGIC Workforce Solutions was created to enhance the growth and culmination of today's talent to strengthen and groom tomorrow's workforce into a dynamic, diverse masterpiece," said Earvin "Magic" Johnson, chairman and chief operating officer of Magic Johnson Enterprises.

Mr. Johnson appointed Nicole Ganier-Cosme as the president of this novel development. In this role, she will develop and direct the vision of MAGIC Workforce Solutions to become a leader within the staffing industry. Ganier-Cosme will oversee all daily operations to cultivate an orderly environment that will ensure the ability to "over-service" their corporate clients and provide workforce opportunities to their associates.

"The ability to take positive qualities from two of the best companies, Adecco and Magic Johnson Enterprises, will place MAGIC Workforce in the forefront, taking the staffing industry to new heights," says Ganier-Cosme.

Adecco's unparalleled industry leadership and expertise aligns closely with the mission and values of MAGIC Workforce Solutions. Both Adecco and Magic Johnson Enterprises have a long history of building and strengthening the communities in which they operate and through this alliance seek to better enable today's top companies to recruit and retain a highly skilled and more diverse workforce.

"At Adecco, we are thrilled about the opportunity to help MAGIC Workforce Solutions and serve the urban communities in its network with great job opportunities and the employers in those communities with great talent," says Joyce Russell, president and chief operating officer of Adecco General Staffing USA. "What we've conceived together is an absolute game changer in the recruitment industry."

About Magic Johnson Enterprises
Magic Johnson Enterprises, formed in 1987, serves as a catalyst for community and economic empowerment by making available high_quality entertainment, products and services that answer the demands of ethnically diverse urban communities. Through investment, partnership and consultation, Magic Johnson Enterprises has a portfolio of companies that strategically work together to reinforce the organization's focus on serving emerging, multicultural communities. Learn more at, or to learn more about MWS, go to

About Adecco North America
Adecco is the workforce solutions leader in the United States and Canada, with a comprehensive service offering that includes temporary and contract staffing, permanent recruitment, outplacement and career services, recruitment process outsourcing, training and consulting.

In addition to its administrative, clerical and light industrial staffing services, Adecco operates the following specialty divisions:

  • Finance & Accounting
  • Information Technology
  • Medical & Science
  •  Legal
  • Human Capital Solutions
  • Government Solutions
  • Transportation

Additional information is available at the company's website at

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