Marketing yourself as a creative professional.


The design and marketing business is as competitive as ever. Many work on a freelance and temporary basis and have the benefit of a flexible schedule – an outlet for their creativeness and a means to continuously hone their skills on new and exciting projects.

With experience in the field also comes the development of specializations. Once you have developed an expertise in a particular area you can use it to set you apart from others and land new assignments.

But what do you do if you are still honing in on your specialties? How can you build your career and remain successful in the competitive creative industry? The recruiters in Adecco’s creative division have some key insights you can use today during your hunt for your next creative adventure.


Set yourself apart.

Standing out in a sea of people who all possess unique, creative and imaginative attributes is no easy task. Though the basic skills are standard for everyone, once you find your passion and follow your strengths, you can have a specialized, niche function that puts you at an advantage over your competitors.

Make your resume stand out and really think about what’s going into your portfolio – be yourself in all aspects, especially during the interview process where you should really evaluate whether you're a fit for the company or assignment. Maybe it is a matter of dividing your portfolio into themes rather than putting it in chronological order – that way a potential employer can go right to a section that is most relevant to the work they are hiring for. 


Typically, creative professionals are a tight-knit group, and it’s important to keep in touch with as many people as possible, because it has the potential to be your next employer! Know as many people as you can in your sector and let them know what you’ve done.

Be sure to approach every interaction with integrity, imagination, and detail-driven responsiveness which will aid in maintaining career longevity. Check out professional organizations for designers and writers or look at HOW Magazine – they have a number of events targeted at creative people all over the U.S.


Keep in touch with creativity.

When you stay entrenched in the creative community, you are able to observe and absorb various types of techniques and trends. Try to attend portfolio reviews, gallery openings, lectures, classes, and readings. Do your best to remain a passionate participant in a thriving creative community, and you will be guaranteed success! Be active in blogs in your creative community. Share your work and critique others – it’s a great way to build relationships while also strengthening skills.

Keep learning.

The job or project that you work on is always a learning experience and it’s important to absorb as much as possible from each situation. Creativity is an ever-evolving characteristic and reinvention is important for anyone in the industry. As technology grows and industries make changes based on those advances, it’s important to make it a requirement for your professional growth and look at it as a key factor to maintaining career health.

It’s not atypical to move to conflicting industries which all have uniquely different expectations, and the wider your scope of knowledge and experience, the better suited you are for all environments. Just like any good brand, employees in the industry must continue to evolve and grow in their comprehension of what’s out there and how they can develop professionally.

Of course, you're already unique and creative in your work, but remember to channel that creativity into all aspects of your career search and you will be able to sustain longevity in a thriving industry!