Using social media to promote brand image is a relatively new concept – but an important one that needs to be discussed. In our FREE webinar, we will address how to best direct your efforts in this emerging field. This program has been pre-approved for 1.00 general recertification credit hour towards PHR, SPHR, and GPHR recertification through the HR certification institute.


Facebook and employer branding


Wednesday, March 2, 2:00pm EST

Register for this valuable webinar today!

In the final installment of our three-part webinar series, Lizz Pellet will lead us in a discussion of Facebook and its impact on branding and employment. Topics will include:

  • An overview of the growth of social media
  • Leadership and employer implications
  • Key themes for employer branding
  • Practical applications and examples from trend leaders

About the presenter:

Lizz Pellet, CEO and Chief Cultural Officer of EMERGE International and Fellow from Johns Hopkins University, is the author of the new SHRM publication, “The Cultural Fit Factor, Creating an Employment Brand that Attracts, Retains and Repels the Right Employees.” She has also written, “Getting Your Shift Together, Making Sense of Organizational Culture and Change.” Lizz is a master facilitator and educator. She is a member of the National Speakers Association and has presented over 70 professional learning sessions in the past three years. Her high energy, use of humor, and relevant business content make her a very popular keynote speaker.

Moderated by:

Kathy Kane, SVP Talent Management at Adecco Group North America

We've also created a subgroup on LinkedIn where you can ask questions, exchange ideas or start discussion threads related to webinar topics. You can access it by joining the Adecco Group North America company page on LinkedIn and clicking on the Social Media and Employer Branding series discussion subgroup.

HCRI Approved Provider Seal

*The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

Reengineering Perceptions


After a brief recovery period, the number of engineering graduates in the U.S. has been declining over the past three years.

Masters degree enrollments in engineering, after peaking at 91,000 in 2003, have declined to 83,000 in 2006, while PhD enrollments have leveled off at 57,000. However, enrollment numbers only tell a partial story: the ratio of enrollment rates versus graduation rates paint an even grimmer picture with only 55 percent of those enrolled in undergraduate engineering programs completing their degrees. Furthermore, 40 percent of master’s recipients in the U.S. are foreign nationals.

The most recent comparative enrollment data from abroad tells a similarly disturbing story. The United States produced roughly 70,000 undergraduate engineers in 2004, while China graduated 600,000 and India 350,000 National Academy of Engineering, 2005; U.S. Department of Education, 2006). While the number of engineering graduates in China and India has increased, the number in the U.S. has fallen, the Journal of Engineering Education reported in January 2008.

The United States needs to be a leader in producing engineers and technologists — but if current trends persist,  American scientists and engineers will be swamped by overseas competition.

Read more.

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