For marketing departments seeking to gain a competitive advantage, marketing automation tools offer tremendous possibilities. For example, companies that invest in marketing automation software typically realize 15 percent savings on their creative work. Even better, most companies begin to realize a return on their investment right away – 44 percent realize ROI within six months, and 75 percent see ROI within a year. To do all this, though, you need to have the right people in place.
Are you thinking about investing in marketing automation, or do you want to get more out of an investment you’ve already made? Then check out our infographic to see how it all works, build the best marketing automation team and learn how to make it work for your business.
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What are the benefits of marketing automation?
Marketing automation is all about alignment – between what your customers are looking for and what you are sending them; and between your sales goals and your marketing strategies. In short, it makes it easier to get qualified leads, segment them and share them between your marketing department and your sales team.
Overall, the benefits of marketing automation include:
- Improved lead management
- Customizable content
- Social media integration
- Individualized website tracking
- Alignment of sales and marketing departments
- Ability to automatically track and report on ROI
- Increased likelihood of closing deals faster
Don’t just buy a tool; build a team.
Marketing automation can be a powerful tool, but only if you have the people on your side who know how to use it. You need professionals with the right mix of marketing and technical knowledge to really take advantage of the technology and to drive better leads – and better results – for your company.
At Adecco Creative & Marketing, we help companies connect with these professionals every single day. Whether you are looking for a marketing operations manager to oversee the entire automation process, a content manager to create content that resonates with your audience, or an analytics specialist to translate data into actionable insight, we can help. To learn more, contact Adecco Creative & Marketing today.