The Paid Media Specialist will be responsible for day-to-day management of multiple digital marketing campaigns. This position will work with the digital marketing group and marketing teams to execute paid search, display and social advertising strategies across multiple B2C and B2B brands.
This includes keyword research and management, ad copy and extension creation, campaign implementation, bid and budget management, landing page performance analysis and campaign reporting. The candidate will be expected to improve paid media campaign efficiency and increase conversions. This is a contract position and will report to the Digital Marketing Lead.
Responsibilities for this Paid Media Specialist job include:
Create and manage successful paid media campaigns
In-depth keyword and website research, ad grouping and audience targeting
Ad copy creation and editing
Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
Ensure campaigns are meeting clearly defined conversion objectives
Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
Maintain knowledge of industry best practices and new technologies
1-3 years of experience managing paid media campaigns across AdWords, Google Display Network and Facebook, and using paid media to drive website conversions and brand awareness
Strong writing and verbal communication skills
Strong analytic skills, including Google Analytics and/or WebTrends, and ability to communicate complex data effectively
Ability to work effectively in a collaborative team environment
Google Adwords certification preferred
Google Display Network or other display network experience
Social advertising experience including Facebook and Twitter
Detail oriented, highly organized and a keen eye for consistency
Versatile and adaptable to the dynamic nature of interactive marketing
Excellent interpersonal and customer communication skills
Apply Now if you are interested in this Paid Media Specialist job in Cranberry Twp, PA!