Description:
• Plan and execute marketing communication (Marcom) strategies and programs based upon a deep familiarity with and understanding of the services, products, markets and strategic goals of Customer Service North America, which is a combination of Imaging System, Multi-Vendor Service and Patient Monitoring service businesses
• Translate strategic Marketing plans into integrated Marcom activities with measurable objectives
• Provide Program Management to execute the plans, coordinate with vendors and manage Regulatory & Legal reviews
• Set Marcom priorities and lead campaign activities across a small team
• Collaborate with the NA Marketing team to align strategies and eliminate duplication of efforts
• Collaborate with different functional areas within Marcom team, including events, web and branding/advertising to develop and deliver comprehensive, effective campaigns
• Participate in regular communications and strategy sessions with the larger global team to align plans and identify ways to improve operational efficiencies
• Manage and oversee project briefing and definition (tactical implementation)process; ensure delivery on agreed upon brief metrics
• Incorporate corporate brand strategy and marketing communications policies into all activities
• Manage budgets
• Closely follow market trends, competitive activities, legislative issues, and end-user issues to formulate effective Marcom strategies that support specific that support specific business goals
• Use diplomacy, persuasiveness and a confident consultancy style to guide stakeholders in supporting the most effective Marcom strategies
Translate strategic Marketing plans into integrated Marcom activities with measurable objectives
Provide Program Management to execute the plans, coordinate with vendors and manage Regulatory & Legal reviews
Set Marcom priorities and lead campaign activities across a small team
Collaborate with the NA Marketing team to align strategies and eliminate duplication of efforts
Collaborate with different functional areas within Marcom team, including events, web and branding/advertising to
develop and deliver comprehensive, effective campaigns
Participate in regular communications and strategy sessions.

Candidate Profile:
• Bachelor’s degree in communications, advertising, marketing or related field; Master’s degree in communications or MBA is a plus
• 5+ years experience in marketing communications required
• Healthcare communications experience preferred
• Experience working closely with colleagues across geographic/time boundaries
• Experience successfully collaborating with colleagues and management that are locally and remotely
• Proven ability to quickly earn the trust of Marketing partners and be considered their communications expert/consultant
• Demonstrated ability to turn high-level marketing objectives into effective communications strategies and measurable campaigns
• Experience effectively interacting with senior marketing leaders and global counterparts on matters concerning strategy
• Ability to work cross-functionally and globally, identifying synergies between modalities and/or markets to drive efficiencies and consistency of messaging
• Proven experience that demonstrates ability to thrive in and environment that demands juggling of multiple priorities and customers simultaneously
• Ability to make autonomous decisions based on a thorough understanding and analysis of organizational and business objectives
• Strong service orientation and highly proactive working style
• Experience managing budgets and working within specified departmental/company processes