BP - Business Analyst - Senior/ UHGJP00049373/Minnetonka, MN

  • Location
    Hopkins, Minnesota
  • Job type
    Direct Hire
  • Salary
    $ 35 - $ 39.3 / Hour
  • Category
    Information Technology - Business Analyst

Marketing Analyst
Location: Minnetonka

Lead the effort to grow and expand our social media capability in both strategy and execution.
Responsible for managing the Social Media Strategy within the M&R group. Includes management of current tools /platforms (ie. Facebook, Blogging, Twitter and Instagram) as well as looking at efforts to expand into new channels.

Main Duties /Areas of responsibility
• Responsible for delivering on agreed social media marketing strategies for audience engagement with pages, updates and increasing leads and sales from social media
• Responsibilities include planning editorial schedules, content engagement strategies and updating social media channels
• Develop and plan organic social media content with key teams, develop blog content, manage paid influencer program, write design briefs and brief designers.
• Monitor and participate in online conversations.
• Handle social listening and insights, reporting analytics to inform content creation.
• Management of Agencies if relevant
• Plan and implement customer research and using the findings to feed into the online strategy to support the business goals (growth, retention, engagement).
• Understand different business unit objectives and alignment of the social strategy In addition to managing social media platforms
• Present findings to key stakeholders to drive the social media strategy and engage key users.
• Identify new tools, including reporting tools to measure the strategy.
• Responsible for the blogging strategy to develop and influence key bloggers, thought leaders and brand ambassadors.
• Define effective social media platforms to support the PR Strategy.
• Evaluate and improve internal processes to support strategic planning and implementation.
• Produce KPIs and insight to improve digital campaigns.
• To be the company Expert and Consultant, to support the organization in the field of Social Media.

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Reference number US_EN_1_023402_11874222