Brand and Category Manager

Adecco is currently assisting a local client in their search to fill an exciting Brand / Category Manager role in Shelton, CT. 


Start Date: 4/29/2019

Duration: 09/28/2019

Location: Shelton, CT 06484

Position Summary

Develops, implements and evaluates marketing activities to meet profit and sales objectives for a brand. Responsible building strong brands, overall coordination, including setting the direction, executing programs and leading daily activities for a brand


(Provide key accountabilities of the role. Be as specific and clear as possible. Include any P&L and Revenue responsibility)

Business Fundamentals:
• Provides strategic rationale for spending and reallocation recommendations
• Accountable for ensuring brand budget is within P&L parameters
• Effectively manages brand through monthly Pre -S&OP process
• Can effectively communicate key issues impacting brand volume performance and identify potential solutions
• Has deep understanding of brand P&L and meet with finance quarterly

Business Analytics
• Regularly has ability to leverage insights to business implications based on existing research
• Identifies analysis opportunities for the brand
• Skilled at analyzing complex data to develop Key Learnings and implications for brand
• Establishes aggressive yet achievable Brand Health metrics goals
• Identify and apply key consumer insights to support business opportunities
• Able to conduct comprehensive competitive analysis utilizing appropriate strategic framework
• Able to anticipate competitive response to brand actions
• Develops hypothesis in advance of data collection/analysis
• Succinctly translates data into underlying conclusions/implications/recommendations
• Has experience in advanced analytics such as Marketing Mix, Price Elasticity, Bases volumetric, Equity Tracking
• Able to lead development of CAR/CER for product line extension/restage
• Identifies opportunities to apply prior research/knowledge to support existing and new brands.
• Recommends programs and share findings with other regions/brands

• Responds effectively to questions, even when unprepared; can "think on feet"
• Effectively presents and gains alignment to a plan or proposal with authority and conviction
• Demonstrates ability to write clear and actionable recommendations

Strategic Planning
• Leads the ABP process. Specific skills include work plan management, developing accurate analyses, leading agency partners, and P&L development
• Has an ability to develop an innovation road map including converting key consumer insights into product opportunities, developing financial revenue/capital projections
• Leads execution of multiple marketing programs as part of ABP

Brand Development (Consumer Communication)
• Able to write product concepts and positioning statements; exhibits ability to guide team to develop concepts/ positioning statements
• Initiates marketing claims development process with R&D and agency partners for products or brands
• Develops and implements programs from start to finish including the establishment and evaluation of metrics
• Leads others to develop and execute programs
• Leads promotional or major packaging graphics projects including overseeing timeline to deliver on- shelf execution date
• Leads advertising development from briefs to overseeing consumer research to validate advertising
• Leads advertising production in conjunction with agency to deliver timetable and budget
• Key contact with agencies for a brand
• Support the creation of a full digital strategy to enhance brands in the digital space;
Required Education, Skills and Experience
(Provide required skills, experiences and education)
• B.A/B.S. Degree
• At least 5 years of experience in consumer-packaged goods marketing
• 2+ years of experience planning and executing digital marketing campaigns;
Desirable Education, Skills and Experience
(Provide desirable skills, experiences and education)
• MBA Preferred
• Proven leadership and strategic abilities
• Must be a decisive, action oriented individual with experience leading others
• Proven ability to communicate cross functionally
• Must have excellent written and presentation skills
• Proven ability to work effectively on teams
• Must demonstrate mastery of marketing techniques
• Proven working experience in digital marketing;
• Demonstrated experience driving results through paid and organic social media campaigns;
• SEO experience (i.e., title tags, meta descriptions, key word density);
• Proficiency using 3rd party technical and Social tools and platforms (Hootsuite, Buffer, Nuvi, TweetDeck Sprout Social, Sprinklr, Radian 6, Mail Chimp, Javascript, Word Press, CSS, etc).,


**Successful completion of a full background check, drug screen, employment verification, educational verification and reference checks required upon offer.


How to Apply: Click on “Apply Now” to be considered for this position or any other opportunities with Adecco.


IMPORTANT: This position is being recruited for by Adecco’s National Recruitment Center, not your local Adecco Branch Office. To be considered for this position, you must use the “apply now” button to submit your resume. If you have questions about the position, you may contact the recruiter recruiting for this position listed above. For other opportunities, available at Adecco go to


If you have any questions surrounding the application process, please feel free to reach out to: Melody Meyer at


The Adecco Group is a global leader in HR services.  Our group connects over 700,000 associates with our business clients each day through our 6,600 offices in over 70 countries and territories around the world.  We offer employment opportunities at any stage in your professional career.  Contact us today to discuss available contract and direct hire positions.  Adecco Group provides one of the most comprehensive benefits packages in the industry to contract workers to include 401(k), and Insurance Benefit Plans.  


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