Brand Manager

  • Location
    Lancaster, South Carolina
  • Job type
    Direct Hire
  • Category
    Creative & Marketing - Brand / Product Management

Adecco Direct Hire is recruiting on behalf of our client in the South Charlotte, NC area for the role of Brand Manager. This role is responsible for developing the brand innovation and communication strategies for a product (within a brand) to build consumer demand and market share.
The Brand Manager will be involved in development of brand strategy, pricing strategy, innovation, product portfolio management, new launches and integrated brand activation plans. Plans and coordinates the retail marketing and promotional campaigns for assigned product lines. The Brand Manager will provide leadership to Associate Product Managers at the direction of the Marketing Manager. Assists Marketing Manager with overall Marketing Strategy, to ensure all company directives are met. Outstanding growth opportunity and excellent benefit plan exists with this organization. Please see a list of responsibilities below:

Endeavor to be an "expert" in the knowledge of the products you are managing as well as the channels where they are sold.
Responsible for New Product Launches within your Brand
Analyze key business trends, track and report results, and provide recommendations based on key learnings to achieve annual sales and profit objectives.
Drive key brand or category initiative that effectively reach and connect with target consumers.
Ensures consistency with brand positioning and acts as the brand champion across business.
Participate in annual brand planning process to set a fully integrated marketing plan and budget.
Assist Market Manager in the development and execution of consumer themed promotions and or Marketing activities with outside agencies/ suppliers as appropriate.
Maintain regular contact and work with sales and brokers to ensure proper communication of programs.
Work with Market Manager to maintain / track annual budgets for appropriate segments/ markets
For assigned products, oversees product marketing strategies, including coordination of printed packaging material production and preparation of all promotional materials.
Assists with the planning of yearly trade shows as required including attendance.
Support sales as needed, including: PowerPoint presentations, Market/Competitive information, Market Research information

The qualified and dynamic candidate for this role will have the below education and experience:

Bachelor degree in Marketing, Communications or related discipline.
3 - 5 years of marketing/sales or product management experience.
Animal health industry experience or Companion animal/Equine background a plus.
Must possess strong organizational and leadership skills with the ability to multitask in a fast paced environment.
Entrepreneurial Mindset is mandatory
Retail Marketing & Brand experience a plus.
Strong written and verbal communication skills required.

If you meet the above qualifications and would like to apply for this position, please click APPLY NOW and upload your most current resume or you may email your resume Thank you in advance for applying, however, only qualified candidates will be contacted.

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Reference number US_EN_2_025276_136977