Brand Marketing Specialist

Adecco is assisting a local fashion retail client located in Mahwah, NJ with their need to hire a consultant for a temp to possible permanent opening. The Brand Marketing Specialist in this role will be a creative, analytical, results-driven professional with a passion for marketing and putting the customer first.

  • Manage the Community Connections program including owning the timeline and execution of all supporting collateral, providing training to District Leaders and Store Leaders, and reporting on results.
  • Increase customer traffic and sales with a focus on, including but not limited to, underperforming stores and new/relocating/remodel/closing stores through grass root marketing programs, Community Connections trainings with District and Store Leaders, paid media programs and public relations initiatives.
  • Establish and roll out in-store programs and events to elevate the customer experience, drive traffic, new-to-file and sales. Provide reporting on results and learnings to stores and District Leaders.
  • Analyze and hindsight weekly sales and performance of marketing campaigns and strategies. Provide recommendations based on the analysis.
  • Manage development of project briefs, status updates and proofread all marketing project collateral prior to final print production while owning the timeline, creation and communication around these marketing projects. Collaboration with cross-functional team(s) as needed.
  • Ideate and collaborate with team on new brand initiatives to drive brand traffic, new-to-file and sales.
  • Serve as the main contact for local marketing center contacts by maintaining and updating contact list(s), deploying and posting bi-weekly marketing content, brainstorming marketing initiatives to drive better store performance.
  • Accountability for invoicing and budgeting
Requirements:
  • 2 - 4 years marketing experience, fashion retail experience preferred.
  • Bachelor’s degree in Marketing or the equivalent.
  • Ability to accurately translate business requirements into marketing oriented materials.
  • Understanding of business strategy and how to interpret results to measure success.
  • Proficiency in Outlook, Word, Excel, and PowerPoint.
  • Ability to collaborate with a team or work autonomously.
  • Thoroughness and highly detail minded.
  • Fosters partnership and innovative ideas, based on analytics, feels comfortable presenting and training teams.
  • A connector within the organization, values building strong working relationships
If you meet the requirements for this Brand Marketing Specialist in Mahwah, NJ then click apply now or feel free to search through our other opportunities in your area.

  • Apply with Adecco

Reference number US_EN_99_173860_12007551