Digital Content Planner

Title: Digital Content Planner

Industry: Retail

Type: Long term temp

 

 

The Digital Content Planner is a detail oriented, strategic thinker who will be a part of the digital strategy team, working alongside and in support of consumer business units, digital strategists, and additional key stakeholders to help plan and implement content strategies. They will have a strong understanding and passion for staying on top of the ever-evolving digital landscape, with a heavy emphasis on website, search, eCRM, social, display, and video content and channels to drive business objectives.

RESPONSIBILITIES:

Oversee all content planning across owned and paid channels, including but not limited to website, search, eCRM, social, digital display, and video. Partner closely with the Digital Strategist to stay informed on annual planning and respective consumer business unit priorities. Prepare and maintain detailed editorial calendars, website content request forms, digital asset lists, and traffic sheets in anticipation of publishing. Work closely with Project Managers in communicating content priorities for the agile queue.

Manage all content publishing, from distribution of creative assets to internal and external partners to overseeing all creative and website trafficking efforts. Be a key contact for media agencies, ensuring all content is trafficked properly and content goes live on time and accurately.

Ensure tagging of all content is in place and has consistent naming conventions for tracking purposes. Own regular website health, campaign and content reporting/analysis, pulling out applicable insights to report back into the consumer business units to best inform future planning efforts.

Support and assist Digital Strategists with the planning of all campaign activations through conducting strategic audits, gathering/assessing insights, consulting on creative decisioning and personalization, and providing all applicable inputs as needed (i.e. creative specs).

Be at the forefront of the latest emerging trends, industry developments and best practices especially pertaining to content planning as determined by the team. Actively participate in agency-wide knowledge sharing.

 

QUALIFICATIONS (Minimum):

  • Education: Bachelor’s degree or 4 years’ experience in lieu of.
  • 3+ years of experience working in a digital and/or social marketing field, with consumer package goods experience being a plus.
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    Skills:

  • Strong working knowledge of website content publishing, tagging, and Content Management Systems.
  • Knowledge of Drupal a plus.
  • Strong working knowledge of email marketing.
  • Strong working knowledge of digital platforms (content creation, publishing and analysis of content performance), specifically Facebook, Instagram, Twitter, and YouTube. Knowledge of Snapchat and Pinterest a plus.
  • Knowledgeable about design and copywriting best practices for the web, social, eCRM and video.
  • Detail oriented with an aptitude for performing tasks that require focus.
  • Experience preparing traffic sheets for paid media.
  • Strong organizational and time management skills.
  • Ability to work collaboratively in a multi-disciplinary team environment.
  • Ability to multi-task and prioritize among several projects.
  • Aptitude for deriving insights leveraging analytics tools including Google Analytics, Sprinklr, Facebook Business Manager/Insights, etc.
  • Strong understanding of SEO best practices (including paid and organic) to increase web traffic.
  • Strong experience preparing presentations and presenting to key stakeholders.
  • Strong working knowledge of Sharepoint and Office 365 tools, Keynote, Word, Excel and Powerpoint.
  • Working knowledge of Lytics is preferred.
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    Reference number US_EN_99_100874_1331062