Digital Copywriter

  • Location
    Framingham, Massachusetts
  • Job type
    Contract/Temp to Hire
  • Salary
  • Category
    Creative & Marketing - Writer / Editor

Adecco Creative is assisting our client, a well-known outdoor lifestyle brand, in their search for a Digital Copywriter. This is a full time freelance role, working 40 hours per week onsite in the client's Framingham offices, with the potential to become temp to perm. 


The Digital Copywriter will be responsible for developing innovative and strategically-driven creative concepts and translating them into finished copy and creative content to achieve marketing objectives and communicate the brand message in a uniquely fresh, memorable and persuasive way.


Key Responsibilities Will Include:

Content Development 

  • Develop breakthrough content and copy consistent with the brand strategy and in accordance with brand guidelines that drives traffic to stores and eCommerce site as well as communicates differentiated multi-channel brand strategy 
  • Establish the brand look and tone across all creative applications, on the eCommerce site, in stores, and across all marketing channels including: web design, marketing campaigns, in-store signage, etc. 
  • Develop copy for integrated marketing tactics including, but not limited to: signage, integrative, print, video, email, digital marketing, site content, and copy for use in advertising and website pages 
  • Leverage digital design expertise to rapidly concept and developing copy and content for digital channels 
  • Execute specific creative requests received through creative briefings at a rapid pace to meet the heightened demands of a fast-growing, dynamic business 

Creative Project Management 

  • Collaborate with brand, traffic, production, and studio to effectively meet project objectives, schedules, and deadlines 
  • Monitor all materials through all stages of pre-production and production 

Creative Expertise 

  • Demonstrate excellence in creative design, with a focus on digital expertise and experience 
  • Take initiative to understand business needs and marketing requirements to devise compelling design solutions for integrated marketing plans 

Required Skills: 
• Proven talent (several well-produced, big idea campaigns)
• Proven ability to work in all mediums, with a heavy concentration in print
• Writes in a variety of styles
• Thinks and articulates both verbally and visually when working with/without art directors
• Proven ability to effectively present ideas to team, clients, and/or senior creative team
• Intelligent thinking, strong organizational skills and accuracy Experience developing web site content 
• Passion for outdoor lifestyle 

Minimum Experience: 
• 2+ years of Copywriting Experience, specifically within Digital 
• BA in Advertising, Communications or similar degree or equivalent experience

  • Apply with Adecco

Reference number US_EN_99_173860_11938420