Director of Digital Marketing

In the heart of the French Quarter an International leader in online and retail needs a Director of Digital Marketing. This is an onsite full-time position, local applicants only.

We need a strong Digital Marketing Strategist with a strong focus in:

• Social Media Marketing
• Lead Generation
• Vendor Management
• Email Marketing
• Blog and Wordpress
• Marketing Budget
• Content Management

Amazing Company:
This is a full-time role at a 100 year old organization that combines traditional with digital, you
will be a part of a celebrity endorsed organization full of charm and mystic.
This role is a strong strategy role the ideal candidate will have 5-7 years experience managing
team members and vendors by creating strong digital strategies, measuring resulting and
coming up with digital solutions. This is a full-time role with competitive benefits.

Everyday responsibilities:

Oversees the creative and content strategy of the website with help from the Consultant
including writing, editing, and proofing;
Monitors and analyzes site performance daily using Google Analytics;
Develops and implements testing strategies to maximize time on site and attract preferred
Assists the Consultant in the development of weekly email strategy. Consultant designs the
email, pulls the list, monitors performance, and incorporates learnings;
Serves as the expert in Pardot and other email software by fully understanding its capabilities
and recommending methods for its usage in improving website performance;
Assists the CMO with tasks associated with managing the online media agency and budget
including Google Ad Words, remarketing, geo targeting, international prospecting, and a local
mobile campaign
Stays abreast of online marketing trends and strive to continuously understand shopper
motivations. Continues to implement learnings on future marketing campaigns;
Fully understands site metrics and determines leading indicators for sales;
Assists with the planning and implementation of the social media strategy;
Manages the content team who sets the weekly communication strategy in sales and marketing;
Manages Youtube.
Assists in managing the video strategy and process to ensure they adhere to brand standards
and are completed efficiently.

Required Education/Qualifications: Bachelor’s Degree in Business, Liberal Arts or related field
and four to six years of experience required. Employee must proficient with Microsoft products
including Excel and experience with desktop publishing software such as Adobe Acrobat.
Knowledge of HTML, Gifs, Salesforce CRM, Pardot, and direct marketing is a plus. Applicant must
have outstanding computer, grammar, and language skills and must work well with others.

  • Apply with Adecco

Reference number US_EN_2_028296_141618