E-Commerce Marketing Manager

New

Adecco Search is seeking an E-Commerce Marketing Manager for our client in the greater Charlotte, NC area. Qualified candidates for this opportunity will have a decorated E-Commerce, Retail, and Consumer Packaged Goods background, as well as experience with Amazon. Relocation will be offered for candidates from out of the area. Candidates coming from the animal health/pharmaceutical space will be highly preferred. Additional duties and responsibilities include:


Work collaboratively with E-commerce Sales Manager, Brand Managers and Digital Marketing team to develop and implement a marketing and communication strategy for the E-commerce channel.
Fully understand the E-commerce channel's business objectives (i.e. increasing sales for key products, etc.) and translate them into strategy and action plans.
Lead communication between Marketing and Sales -facilitate and lead calls and meetings and build alignment and consensus across departments.
Partner with the Sales, Finance, and Supply Chain teams to launch new products, pack sizes and bundles.
Work collaboratively with cross functional teams to ensure consistent messaging and flawless execution of e-commerce business initiatives and marketing campaigns across all consumer touchpoints.
Ensure brands have a consistent portfolio strategy.
Establish, manage, and own best-in-class product presentation standards to be utilized across product pages and all marketing campaigns
Ideate campaign briefs and tactical plans to communicate effectively and be the "on the ground" representative for E-commerce in key category meetings.
Continually monitor the campaigns in progress and optimize as needed.
Collaborate with technology team and marketing teams to ensure that we have the technical capability to deliver, measure and optimize the success of e-commerce marketing campaigns.
Create comprehensive reporting on campaign performance that clearly communicates strength and weakness of each campaign.
Function as a subject matter expert for other groups in the company.
Own a key role in the strategy and functionality of company owned websites.
Collaborate with authorized e-commerce resellers to promote the brand portfolios on their websites.
Maintain the planning, utilization, and budgeting process of E-commerce Co-Op funds.
Partner with E-Commerce Sales Manager on presentations and represent Marketing at meetings, events, and site visits.


Required Experience:


Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems.
Proficient in Microsoft Suite.
Excellent communication, interpersonal, and organizational skills
Bachelor's degree in a quantitative, test-driven field or equivalent experience.
Minimum 2 years' experience in E-commerce marketing including responsibility for campaign development and strategy.
Solid understanding of relevant KPIs along with the tools needed to measure and analyze campaign performance.
In-depth experience with website analytics tools.

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Reference number US_EN_2_025276_140905