Email Marketing Specialist

Adecco Creative is assisting our client, an international electronics manufacturer, in their search for an Email Marketing Specialist. This is a full-time freelance role, working 40 hours per week onsite in the company’s Bridgewater, NJ offices, and expected to last on a long term / ongoing basis with the possibility of becoming temp to perm.

Applicants must have reliable transportation as the location is not accessible via public transportation.

Duties Include:

  • Manage day-to-day project initiation, creative proofing, execution and deployment for B2C email marketing initiatives.
  • Develop and execute compelling, data-driven lifecycle campaigns that reach customers at each stage of their journey.
  • Work closely with the internal teams to collaborate on the development of strategic promotional calendars, email events, and creative content.
  • Develop email campaign audience criteria, which include segmentation, cadence, sequencing and dynamic content targeting, through collaboration with the various business units and internal email design and development resources.
  • Actively manage projects, and optimize campaigns using A/B testing and promotions that drive KPI improvements.
  • Provide status reports to management detailing campaign performance and ad hoc campaign analysis summaries at the request of business units.
  • Through KPI data and trend analysis; propose, initiate and track A/B testing programs designed to improve the user email experience.
  • Keep abreast of the industry best practices and provide recommendations for future enhancements.
  • Ensure email campaigns comply with all appropriate legal regulations.
  • Evangelize and educate internal team members on best practices, industry trends, benchmarks, and the competitive landscape – ensuring adoption across the organization.
  • BA or BS required
  • Responsys experience preferred or experience with other enterprise-level email providers including (ExactTarget, Silverpop, etc.) required.
  • 2-3 years of experience in corporate marketing, working cross-functionally with various departments. Experience in marketing within large, global organizations a plus.
  • Proven track record of development of email marketing campaigns designed to reach strategic objectives.
  • Experience developing email lifecycle programs required.
  • Analyze and interpret performance metrics in Responsys and experience using data to develop actionable insights.
  • Attention to detail with the ability to execute projects from beginning to end with minimal supervision.
  • Knowledge of HTML and expert level knowledge/experience with email marketing tools. Ability to learn technical systems and in-house tools quickly.
  • Superior interpersonal abilities and strong communications skills (oral and written).

Desired Skills and Experience:

  • BA or BS required
  • Responsys experience preferred or experience with other enterprise-level email providers including (ExactTarget, Silverpop, etc.) required.
  • 2-3 years of experience in corporate marketing, working cross-functionally with various departments. Experience in marketing within large, global organizations a plus.
  • Proven track record of development of email marketing campaigns designed to reach strategic objectives.
  • Experience developing email lifecycle programs required.
  • Analyze and interpret performance metrics in Responsys and experience using data to develop actionable insights.
  • Attention to detail with the ability to execute projects from beginning to end with minimal supervision.
  • Knowledge of HTML and expert level knowledge/experience with email marketing tools. Ability to learn technical systems and in-house tools quickly.
  • Superior interpersonal abilities and strong communications skills (oral and written).

  • Apply with Adecco

Reference number US_EN_99_173860_535153