Email Marketing Specialist

Adecco’s Specialty Recruitment team is seeking motivated Email Marketing Specialist for their premier client in Princeton, NJ, whose passion is bringing innovative educational solutions to people worldwide. If you meet the qualifications listed below, please Apply Now!

Location: Princeton, New Jersey

Duration: 6 months + contract – very likely extensions

The Email Marketing Specialist is responsible for the development, set-up, deployment & post-launch analysis of outbound email marketing campaigns using an email service provider and/or marketing automation system. The incumbent demonstrates subject matter experience with CAN-Spam, understands “opt-in and opt-out” requirements, and understands email preference centers. This position requires advising the Creative team on latest email requirements and keeping procedures and job aids current.

Responsibilities for this position include:

  • Process mass emails, ensuring accurate communication and compliance with anti-SPAM regulations
  • Ensure all email messages are compliant with email content policies and adhere to anti-SPAM regulations
  • Tweak HTML and text content based on client direction.
  • Coordinate, manage and create distribution lists based on demographics and purchase history for outgoing campaigns using information from internal and external resources.
  • Execute testing scenarios using A/B splits and control groups, analyze results and optimize campaigns accordingly.
  • Enforce and enhance marketing processes to help ensure quality and effectiveness of processing mailings
  • Manage and track key marketing metrics to analyze email marketing effectiveness
  • Provide analytical support of campaign results including open and click rates, lead generation, sales results and promo code results.
  • Educate SBU on SPAM compliance and capabilities of email service provider (Silverpop) and marketing automation systems (Marketo)
  • Support increase in productivity and effectiveness by educating Marketing on capabilities of Salesforce.com, email communication tool, and marketing automation system and recommend best practices for tracking campaign responses
  • Analyze competitive marketplace, and develop a thorough knowledge of the email and mobile marketing industry
  • Follow email/mobile trends and become an expert on email/mobile marketing best practices

Candidates must meet the following requirements for consideration:

  • A Bachelor's degree in Marketing, Communications, Information Technology or relevant experience is necessary.
  • 2 -5 years of experience in email marketing campaign coordination/deployment is required.
  • Experience with email communication and marketing automations tools. Silverpop and Marketo experience is preferred.
  • Basic understanding of HTML
  • Skilled with Excel and database management. Familiar with FTP tools.
  • Strong interpersonal and communication skills are required.
  • Knowledge of e-commerce, email marketing, best practices and CAN-SPAM compliance.
  • Proven organizational and project coordination skills
  • Ability to handle multiple tasks simultaneously and meet tight deadlines
  • Well-organized, high attention to detail, deadline-oriented and a strong sense of quality control

Adecco offers one of the most comprehensive benefits packages in the industry to contract workers.

Apply Now if you are interested in this position. If you have any questions, you may call Minal Kapadia at 609-734-5032 or email at
minal.kapadia@adeccona.com for immediate consideration.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

 

 

  • Apply with Adecco

Reference number US_EN_99_178542_466748