Marketing Analyst Consumer Insights

Adecco is currently assisting a local client in their search to fill an exciting Marketing Analyst in Atlanta, GA! Apply now if you meet the qualifications listed below!

Job Title: Marketing Analyst
Location: Atlanta GA, 30309
Start Date: ASAP
Duration: 3/31/2019
Pay Rate: Up to $37.00 per hour / Adecco W2 (depending on years of experience with the job requirements below)

POSITION SUMMARY
The Consumer Insights Analyst would be responsible for managing consumer research projects that support Equifax’s Global Consumer Solutions business.
Activities would include design of questionnaires, coordination/managing of projects and timelines with internal departments/external vendors, data processing and analysis, and reporting of quantitative research insights and data. The person in this role would also assist in managing website tracking research projects, timelines, analysis and quantitative reports.
Responsibilities: The Consumer Insights Analyst’s focus primarily involves quantitative, web-based, survey research. The position will be providing in-house survey programming and/or managing external research providers on assigned projects. Other areas include providing support for the department’s large scale research projects for the company’s functional groups.
This position will focus primarily on the following technical aspects of research-
• Assist in designing an appropriate methodology to ensure that research objectives are met
• Design, scripting, and programming of questionnaires
• Managing the customer sampling process to ensure proper quotas, criteria, and procedure is followed
• Developing project timelines. Monitoring and providing updates on survey response (to internal clients)
• Coding of open ended questions
• Cross-tab design and execution
• Completing report design and setup including report automation for ongoing studies
• If required, providing vendor management to ensure projects are completed on time and on budget
• Grow and enhance expertise in usability, user testing, website metrics, primary research methodologies, and analytical tools to cost-effectively meet the changing needs of the business
• Supporting Consumer Insights Director on larger customer insight efforts
• Leverage research practices to ensure consistent and effective application and utility of learning
Requirements:
• Familiarity with primary, secondary and tracking research methodologies including customer satisfaction, usability, user testing, and website metrics. An ability to demonstrate a passion for this field.
• 1 -4 years of Marketing experience with research experience in primary and secondary research
• Bachelor’s degree required
• Strong analytical and problem-solving skills
• Ability to manage multiple projects at different stages concurrently
• Excellent organizational and communication skills
• Self-motivated and self-monitoring. Proactive; has a sense of curiosity and urgency
• Confident with a point of view and ability to work in a team environment
• Strong written and verbal communication skills
• Manage the research documents through legal & compliance process
• Strong computer skills including; Word, Excel, PowerPoint;
• A working knowledge of online usability tools such as UserZoom and/or research software experience such as Qualtrics a strong plus.

**Successful completion of a full background check, drug screening, employment and education verification required upon offer.

How to Apply: Click on “Apply Now” to be considered for this position or any other opportunities with Adecco.

IMPORTANT: This position is being recruited for by Adecco’s National Recruitment Center, not your local Adecco Branch Office. To be considered for this position, you must use the “apply now” button to submit your resume. If you have questions about the position, you may contact the recruiter recruiting for this position listed below. For other opportunities available at Adecco go to www.adeccousa.com.

If you have any questions surrounding the application process, please feel free to reach out to: Melody Meyer at Melody.Meyer@adeccona.com. You can also email your most current resume in word format to the email listed.

The Adecco Group is a global leader in HR services. Our group connects over 700,000 associates with our business clients each day through our 6,600 offices in over 70 countries and territories around the world. We offer employment opportunities at any stage in your professional career. Contact us today to discuss available contract and direct hire positions. Adecco Group provides one of the most comprehensive benefits packages in the industry to contract workers to include Holiday, 401(k), Insurance Benefit Plans and Service/Anniversary Bonus opportunities.

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Reference number US_EN_2_022862_407166