Marketing Analyst

Adecco is currently assisting a local client in their search to fill an exciting Marketing Analyst role in Milwaukee, WI!  Apply now if you meet the qualifications listed below!

Duration: 1-year contract (possibility to become perm)

Payrate: $22+/HR


The Research Analyst is a thought partner with Account Executives in developing and executing integrated, client-focused marketing and advertising solutions. The Research Analyst ensures business needs and client objectives are being addressed both for designated teams as well as Regional and Division initiatives, as needed. The Research Analyst must be committed to staying ahead of advertising trends, including digital advertising, as well as other emerging technologies within the increasingly competitive and fragmented media landscape.


Day to Day Responsibilities:

  • Support information gathering and analysis of clients, market conditions, competitive market analysis, and digital opportunities.
  • Localize marketing materials with market-specific research information and insights.
  • Develop customized insights for all Key and Target accounts in partnership with the Sales organization.
  • Provide localized materials using quantitative and qualitative resources.
  • Participate/facilitate cross-functional brainstorm sessions.
  • Research, develop, and write case studies. Local Market Level Research
  • Aggregation of syndicated research data to support individual client needs.
  • Arm sales with ratings analysis to drive rates and inform sales of opportunities including use of Score and proprietary Set Top Box data.
  • Proactively track programming to identify opportunities, congratulate and entice clients, and maximize revenues.
  • Provide rating estimates and collaborate with Pricing & Planning and Sales Management for high profile programming to support competitive pricing.
  • Provide one-sheets highlighting success of Cable networks and programming including Spectrum News and Sports.
  • Provide competitive media spend information via Kantar, Media Monitors, etc.
  • Assist in the development of market share and spending analysis.
  • Develop proficiency in using set-top box data to help inform Client schedule recommendations.
  • Effectively use Polk data to provide Clients with additional market intelligence or entice advertisers by demonstrating their sales opportunity
  • Ensure accuracy of market coverage maps and Universe Estimates (UEs). Digital Sales Support & Product Activation
  • Develop and foster relationships within Digital Sales to advance Digital growth.
  • Assist in development of best digital strategies and multi-platform client solutions, in collaboration with Digital Sales.
  • Provide ongoing field perspective and feedback to Digital Sales to support execution of all digital products.


Required Skills:

  • Nielsen Local Market experience preferred
  • Proficiency in qualitative and quantitative research and development of ad sales positioning using datasets
  • Mapping experience, Score TVE/SVE experience preferred
  • Expert in data aggregation / Microsoft Excel formulas and PivotTables
  • Must be adept at working within a fast-paced environment. This person also must be able to communicate clearly to Account Executives as well as other cross-functional team members.


How to Apply: Click on “Apply Now” to be considered for this position or any other opportunities with Adecco.


IMPORTANT: This position is being recruited for by Adecco’s National Recruitment Center, not your local Adecco Branch Office. To be considered for this position, you must use the “apply now” button to submit your resume. If you have questions about the position, you may contact the recruiter recruiting for this position listed above. For other opportunities available at Adecco go to


If you have any questions surrounding the application process, please feel free to reach out to:


The Adecco Group is a global leader in HR services.  Our group connects over 700,000 associates with our business clients each day through our 6,600 offices in over 70 countries and territories around the world.  We offer employment opportunities at any stage in your professional career.  Contact us today to discuss available contract and direct hire positions.  Adecco Group provides one of the most comprehensive benefits packages in the industry to contract workers to include Holiday, 401(k), Insurance Benefit Plans and Service/Anniversary Bonus opportunities.


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