Marketing Coordinator

  • Location
    Honolulu, Hawaii
  • Job type
    Direct Hire
  • Category
    Creative & Marketing - Public Relations


Supports and facilitates development, implementation, and tracking of business development/marketing plans for the firm, the various practice groups and individual attorneys. Participates in strategic planning activities with respect to evaluation and improvement of present client relations and services and future business development opportunities and activities.

Prepares and manages public relations activities and communications for the firm, including press releases, new attorney announcements and notices, other firm announcements and media materials.

Designs, updates, and maintains digital and print marketing and business development materials for the firm and attorneys, including firm and attorney profiles, practice group descriptions, brochures and electronic newsletters. Also oversees mailing list creation and updates.

Arranges for professional photoshoots and maintains image and logo files. Prepares various art files (headshots, logos, graphics) for use in digital and print materials.

Manages the firm’s web site, social networking for the firm and its attorneys (LinkedIn, Facebook, etc.) and other electronic communications, including drafting and updating content and images, evaluating effectiveness, drafting policies, and working with outside technical and design consultants as needed.

Manages and implements search engine optimization and analytics for the firm’s website, attorneys and practice groups to increase visibility, profile, and search returns on various search engines.
Honolulu Kona Waimea Kahului Lihue 808.521.9200 CADES.COM

Manages the firm’s profiles online directories and referral sites, submits information for attorney and firm awards, promotes awards, and determines which directories the firm should utilize and maintain. Works towards increasing attorney recognition and award nominations.

Evaluates and manages all firm memberships and works to leverage membership opportunities to enhance the firm’s profile.

Coordinates events and opportunities for the firm, to include but not limited to firm receptions (internal and external), seminars and other special firm-sponsored events.

Identifies and increases attorney opportunities for board membership and community involvement.

Coordinates training in business development, networking and client services for attorneys and staff of the firm. Tracks progress and encourages tailored business development opportunities for each attorney and the practice groups.


A minimum of one year of experience as in marketing for a professional services organization. Previous experience in a law-firm setting preferred.

Must have demonstrated marketing management and strategic planning experience.

Must demonstrate initiative, detail oriented, highly organized, able to manage multiple projects while prioritizing work assignments, and able to work with attorneys and staff at all levels in the firm.

Must have excellent communication, presentation and interpersonal skills. Excellent writing skills and the ability to understand the attorney-client relationship are critical.

Must be able to maintain confidentiality.

Must be a team player.
Bachelor’s degree required, preferably in marketing, business or communications. Equivalent work experience in related discipline may be substituted for educational requirement.

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Reference number US_EN_2_028306_137174