Marketing Manager

New
  • Location
    Alpharetta , Georgia
  • Category
    Creative & Marketing - Marketing
  • Job type
    Contract/Temporary

Adecco is currently assisting a local client in their search to fill a Marketing Manager position in Alpharetta, GA! Apply now if you meet the qualifications listed below!

POSITION: Marketing Manager
LOCATION: Alpharetta, GA
DURATION: 12 months

Responsibilities

Achieve desired segment-specific marketing goals and benchmarks by developing and executing marketing plans, programs, campaigns and supporting content used in both online/digital and offline environments
Create effective product positioning, value proposition and messaging for assigned product service lines and verticals by gathering market intelligence and actively soliciting input from subject matter experts including sales, operations and the market development team to understand the core business
Develop a broad range of content in support of lead generation and brand awareness activities in coordination with other marketing team members, including: case studies, white papers, sales tools, speaker presentations and webinars, newsletters, articles for trade publications and blogs, tradeshow content and planning
Develop lead-generating digital content and campaigns for assigned products and verticals, including creating and maintaining web copy and developing blogs and email/newsletter content used for content-driven nurture campaigns. Conduct digital advertising campaigns via social media and other paid publishers, search engine marketing and search engine optimization programs. Coordinate with digital marketing strategists on all digital activities
Provide sales support by participating in sales team meetings, coordinating sales training, and delivering sales tools including fact sheets, brochures, and client-facing presentations
Own and communicate marketing results and effectiveness of campaign and marketing programs by effectively monitoring and reporting on metrics and taking corrective actions to achieve marketing objectives
Manage relationships with creative agencies, public relations agencies, independent writers, and other outside vendors as needed
Research market data and gather competitive information to facilitate positioning and messaging strategies


Qualifications/Requirements

4-year degree in Marketing and/or Business
4+ years B2B, product/service and segment marketing experience
Healthcare industry experience
Experience in content marketing including excellent writing skills, and experience in both long form (blogs, white papers, collateral) and short form (digital advertisements) writing
Strong teamwork skills including demonstrated ability to function in a matrixed team environment without formal reporting relationships
Ability to work on and track multiple projects, driving ideas from concept to completion through superior organizational and project management skills
Ability to work independently while providing updates on project status to supervisor and internal clients
Experience working with a field sales organization and supporting a dedicated segment and/or product line
Highly proficient with Microsoft Office applications, particularly Word, PowerPoint, and Excel


How to Apply: Click on “Apply Now” to be considered for this position or any other opportunities with Adecco.

IMPORTANT: This position is being recruited for by Adecco’s National Recruitment Center, not your local Adecco Branch Office. To be considered for this position, you must use the “apply now” button to submit your resume. If you have questions about the position, you may contact the recruiter recruiting for this position listed above. For other opportunities available at Adecco go to www.adeccousa.com.

If you have any questions surrounding the application process, please feel free to reach out to: Ashley Williams at Ashley.c.williams@adeccona.com

The Adecco Group is a global leader in HR services. Our group connects over 700,000 associates with our business clients each day through our 6,600 offices in over 70 countries and territories around the world. We offer employment opportunities at any stage in your professional career. Contact us today to discuss available contract and direct hire positions. Adecco Group provides one of the most comprehensive benefits packages in the industry to contract workers to include Holiday, 401(k), Insurance Benefit Plans and Service/Anniversary Bonus opportunities.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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Reference number US_EN_2_022862_398233