Marketing Manager- digital/mobile events

  • Location
    San Francisco , California
  • Category
    Creative & Marketing - Brand / Product Management
  • Job type
    Contract/Temporary




ADECCO is currently assisting a premier ecommerce client in an exciting opportunity for:

Marketing Manager – Digital/Mobile Media – intermediate level
W2 Contract 6 months
San Francisco CA
Pay Rate: $41.00 Per hour

Overview


Our client’s purpose is to connect people to inspiring event experiences. They connect fans with their favorite teams, shows and artists and introduce them to the ones they'll love next. As the largest ticket marketplace in the world, they enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our client’s app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, our client reinvented the ticket resale market in 2000 and continues to lead it through innovation. Their industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, our client provides the total end-to-end event going experience.

VALUES
Act as one team in pursuit of connecting people through inspiring event experiences.
Driven –strive for excellence – constantly improving our game
Courageous –bold & not afraid to challenge the status quo
Inventive –see what others don’t & pioneer new paths
Richly Diverse –recognize & respect everyone as a unique individual

THE OPPORTUNITY
Our client is looking for an experienced marketer to bring the live event experience to life for consumers through our mobile products. The successful candidate will play a key role in acquiring and engaging users in our client’s mobile apps. Day-to-day responsibilities include executing paid marketing programs, analyzing performance in real-time and identifying opportunities for innovation. This is an opportunity to play a critical role and have an immediate impact on the business.

PRIMARY JOB RESPONSIBILITIES
• Launch, optimize and scale campaigns on Facebook, Google and other mobile ad networks
• Optimize targeting, bids and budget on all ad buys
• Continually test new partners, campaigns and creatives to drive highest yield
• Manage relationships with external partners
• Own and drive A/B testing and creative optimization
• Report out regularly on performance and innovation plans
• Collaborate with internal Product team on setting up in-app campaigns, understanding customer behavior, key events and user trigger points
• Drive ASO including testing and optimization of keywords, screenshots, app description and content

EDUCATION, SKILLS AND EXPERIENCE
• BA/BS required
• 5-6 years of experience (with at least 3-4 in mobile user acquisition)
• Experience promoting mobile products on Facebook/iOS/Google/ad networks
• Understanding of fundamental digital/mobile ad metrics and calculations (CTR, CPC, CPM, CPA, CPI, MAU)
• Exceptional analytical and problem-solving skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations
• Strong attention to detail and great organizational skills
• Passion for live events - sports/concert/entertainment enthusiast a plus!

**Must be eligible to work for any employer in the U.S. without sponsorship / NO corp to corp or 3rd party contracting arrangement / Adecco W2 only and not require relocation assistance.

***Successful completion of a full background check, drug screen, employment verification, educational verification and reference checks required upon offer.

Click on “Apply Now” to be considered for this position or other opportunities with Adecco.

If you have any questions surrounding the application process, please reach out to: Patricia.Landay@adeccona.com or call 631-844-2898.

The Adecco Group is a global leader in HR services. Our group connects over 700,000 associates with our business clients each day through our 6,600 offices in over 70 countries and territories around the world. We offer employment opportunities at any stage in your professional career. Contact us today to discuss available contract and direct hire positions. Adecco Group provides one of the most comprehensive benefits packages in the industry to contract workers to include 401(k)and Insurance Benefit Plans.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled



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Reference number US_EN_2_022862_397916