Marketing Project Manager

An award-winning healthcare marketing agency located in Downtown Miami needs a Marketing Project Manager.

About the Company:
Started as a content publisher and has expanded into a full-service agency over the course of 30 years. Their strongest differentiators are their commitment to impacting population health and our data-driven predictive marketing strategies that make lasting impressions.

This role will manage several healthcare industry organizations marketing efforts which include not limited to:

Marketing Project Management
Prospecting and RFP Management
Research and Predictive Modeling
Strategy Development
Targeted digital execution
Data analysis and optimization
Website content and other marketing content management

This role will manage internal and external marketing efforts by inhouse teams as well as external teams so that the Marketing Project Manager can be the go between teams and upper management.

The marketing efforts this role will manage includes:

Maintain social marketing strategies that deliver performance results and the agency's business objectives
Maintain knowledge of key social media tools, best practices, and emerging trends, including:
Platforms (LinkedIn, Facebook, Twitter, YouTube, etc.)
Communication tools (Sharpspring, MailChimp, Constant Contact, etc.)
Social media activation (paid, earned and owned)
Social media measurement/analytics
Manage the development and execution of marketing content
Manage the agency's website
Has an analytical approach and in-depth knowledge of both traditional and interactive research resources
Has a working knowledge of analytic tools and can use them to evaluate performance metrics
Understands ROI and can provide a basis for measurement of the digital activities
Is passionate and articulate and can craft a compelling case/recommendation
Educate internal teams on social and marketing channel value, best practices and ongoing evolution implications
Coordinate trade shows
Respond to proposals
Submit to reputable marketing award programs
Solid understanding of integrated marketing, media integration, and social media programs

Strong verbal and written communication skills
Fortitude to stay calm under pressure
Ability to multitask and prioritize
Digital marketing and social media experience
Basic understanding of Wordpress and bulk email distribution platforms

  • Apply with Adecco

Reference number US_EN_2_028296_137394