Martech Solutions Architect Mid Level

Martech Solutions Architect – Mid Level

 

Adecco is looking for a Martech Solutions Architect with Mid-Level experience (minimum 5 yrs + of relevant experience)

 

Selected candidate will be working on the below areas:

 

  1. Site Analytics with Adobe or Google Analytics configuration, tracking and reporting. GA360 is preferred
  2. Google Marketing stack (DV 360, Google Campaign Manager, ADS Data Hub)
  3. ESP / SMS push notifications working with technologies like Salesforce / Klaviyo or similar technologies
  4. Customer Intelligence and Customer Data Platform with audience profiling and segmentation
  5. Programmatic Advertising: working on segmentation using DMP and integrating with DSPs and SSPs and Google Ad Server, DCM as well as different Exchanges
  6. Good understanding of Marketing Meta Data, Targeting Profiles/ Traits and Segments
  7. Ability to integrate ML algorithms for personalization and marketing optimizations
  8. Tag Management experience with GTM/DTM with Custom java scripting
  9. Good understanding of MMM (Marketing Mix Modelling and Omni Channel approach)
  10. Access to Data Marts to report on Marketing KPI working with Amazon Redshift/Spectrum and BI tools like Tableau and Looker

 

Required Skills:

  1. Hands on experience with either one of the 2 platforms: Adobe Analytics/ Google Analytics
  2. Prior coding experience with Custom Java Scripting on DTM/GTM/Floodlight Tagging
  3. Data Integrations with Google Big Cloud/GA360/ADS Data Hub/DCM AD Server; Optimove; ESP is a must
  4. AWS Lambdas/ API integration using Python is a must
  5.  Airflow/Kubernetes/ Github/Jenkins/Pandas/pager duty/slack/S3-parquet, JSON/Kafka Connect/Kafka streaming is desirable
  6. Programmatic Advertising with DCM Google Ad Server/DV360, AMO DSP/ ADS DataHub DMP is desirable
  7. Columnar Data Stores like Redshift or Redshift Spectrum on AWS S3, Glue, Catalog, PySPark ETL is desirable
  8. Familiarity with Looker/Tableau is desirable

 

 

  • Apply with Adecco

Reference number US_EN_99_177450_1309546