Pipeline

Adecco is assisting a local client recruiting for a Marketing Communication Manager position in the Apex area. This is a temp to perm opportunity that will give you valuable experience to enhance your career.

This position holds ultimate responsibility for the organization’s marketing communication (MarCom) activities.  The position oversees the development and delivery of an integrated Mar Com program fully aligned to the corporate growth strategy.  Primary goals are to build customer loyalty to the brand and its products, generate qualified sales leads, and capture customer and market intelligence.

Major responsibilities of this position include

Develop a strategic, global Mar Com strategy to include overall brand recognition, as well as market segmentation and targeted messaging for each product line.

Oversee execution of a leads-focused marketing program including:

Global trade show management

Advertisements and press releases

Customer success stories

Direct mail campaigns (email or postal mail)

Sales support tools

Corporate website, social media channels, apps
 

Main Tasks and Responsibilities
 

Oversee the development of sales support tools including product brochures, videos, advertisements and success stories.

Manage global trade shows including budget, theme, goals, messaging and attendance.

Measure the return on Mar Com investment via CRM system and web analytics.

Develop and administer sales prospect database in CRM system.

Support Product Management and Sales Management with analysis of competitive environment, industry and market trends.

Guide the day to day activities of the marketing team.

Maintain knowledge of and implement MarCom trends, technology and best practices to generate demand and sales leads.

Provide marketing support to internal and external customers

Required Skills and Experience

5+ years managing large trade show exhibits.

3+ years media and PR negotiation and planning.

Working collaboratively with global Sales & Product Management teams.
(photographers, copywriters).

Well-developed communication skills, creativity and web affinity.

Competency in MS Office (Excel, Word, PPT).

Independent management and team player in one (little supervision/intrinsic motivator.)

Graphic Design skills (print and web) a plus.

Adobe Creative Suite knowledge (InDesign, Photoshop, Acrobat, Illustrator) a plus.

Education / Studies

Bachelor’s Degree required, ideally in Business, Marketing or Communications

Please submitted a detailed resume to be considered for this opportunity. 

Equal Opportunity Employer/Veterans/Disabled. To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit http://www.adeccousa.com/candidate-privacy/. The Company will consider qualified applicants with arrest and conviction records.  

 

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Reference number US_EN_99_025273_1250988