Product Marketing Manager - maternity leave

Adecco Creative and Marketing is currently seeking a Product Marketing Manager for a large childrens publishing company located in NYC.
This is a temporary job opportunity, approx. 5 months, covering a maternity leave.
If you meet the following criteria, please apply today.

One of the world's largest children's publishing is currently seeking a Product Marketing Manager to cover a maternity leave.
The Product Marketing Manager manages all aspects of marketing for successful promotion of the product line. This includes providing support to our sales teams targeting K-12 districts and to our authors. This Product Marketing Manager is responsible for product management, copywriting, catalog assembly, list selection, layout with design teams or vendors, production with printer and mail house, invoice processing, campaign results, and execution of advertising and email campaigns. In this role, you will be expected to take full ownership of the projects and to complete projects accurately, on time, on budget, and with results-driven goals to ensure successful product launches and increased revenue.

Responsibilities will include but are not limited to:

  • Develop creative and highly targeted marketing plans for campaigns targeting K-12 education.
  • Execute marketing plans across all channels including advertising, conventions, catalogs, e-commerce, and various sales teams.
  • Manage product marketing through the entire cycle from inception, including developing new product launch plans and adjusting plans to deliver increased revenue.
  • Analyze market conditions and accurately predict future market trends.
  • Lead competitive analysis efforts regarding competitors’ marketing strategies to inform product marketing efforts.
  • Work with corporate communications teams to develop effective launch strategies for public relations and social media.
  • Drive creative process for collateral development including developing creative concept with designers, consistent use of brand identity, product assets, etc.
  • Work on all aspects of product promotion.
  • Write exceptional copy and product information and edit copy as appropriate for effective marketing pieces.
  • Provide proofed, fact-checked and approved copy to designers to reduce revisions during design.
  • Work with Graphic Designers to create effective direct response designs, overseeing accuracy and proofing.
  • For advertisements, ensure art meets publication specifications and is submitted by the date due.
  • Obtain appropriate approvals as agreed throughout project processes.
  • Source appropriate opportunities for digital advertising of each product.
  • Plan and schedule campaigns including new product announcements, pre-conference efforts, single and multiple products campaigns and other appropriate efforts.
  • Select products to be advertised and create copy, create merchandising opportunities through outside outlets and internal e-commerce and content sites.
  • Identify key markets and roles for effective targeting.
  • Test and execute campaigns.
  • Track, evaluate, and report results.
  • Develop and deliver product training presentations to various teams, particularly sales and customer service
  • Support wide-scale corporate training initiatives, such as national sales meetings and new hire training, collaborating with Training staff to develop and deliver product-specific training.
  • Create sales training materials and product launch tools as needed
  • Design effective communications across divisions to promote internal training and development resources.
  • Act as marketing liaison with authors to inform them about upcoming marketing plans, PR activities, social media events, conferences that are appropriate.
  • Obtain authors’ speaking schedules (outside events) to source opportunities to promote our authors throughout and across divisions and to leverage author contacts to promote programs.
  • Provide information and feedback that informs the Corporate Communications’ public relation plans by product as assigned,
  • Develop detailed budget; obtain approval; update with revisions throughout project to maintain record of project.
  • Develop schedules for each project and adhere to planned mail dates (allowing adequate time for others’ involvement). Audit, correct and approve proofs during printing process.
  • Review printed samples for quality prior to mailing. Ensure proper import of new products for all product data systems and provide confirmation that new products are uploaded with accurate information.

  • Apply with Adecco

Reference number US_EN_99_172110_12017595