Product Marketing Managers


•        Market Definition & Competitive Analysis
o   Understand market dynamics to better serve existing customer segments or expand into allied industries.
o   Provide insight on competitors and key partners to enhance the effectiveness of go-to-market strategies.
o   Interact regularly with customers and prospects to inform sales, marketing, and product tactics.
o   Ensure product capabilities are appropriately matched to market demands.
o   Provide quantitative data on market potential to inform build, buy, partner decisions.
o   Lead SKU planning exercises to ensure pricing is in line with customer value.
•        Lead Customer, Marketing, Product and Sales Alignment
o   Lead the strategic plan creation, improvement and implementation to deliver growth, profitability and balancing share gains and defense strategies for the eMaint CMMS products.
o   Collaborates with other marketing and executive staff in the development of a marketing plan, sales plan and account management process to identify markets, counter competitive threats, and execute on policy deployment objectives.
o   Works with corporate strategic development, M&A, and engineering (research & development) to ensure the unit achieves market-positioning as planned. Looks for opportunities to anticipate and respond to market and customer needs optimize product line(s) across all possible markets as well as all opportunities to expand into new categories and regions.
o   Provide a feedback loop for sales, marketing, and product teams to exceed market and customer expectations.
o   Manage customer and partner advisory boards to ensure product and marketing feedback reaches relevant teams.
o   Develop and conduct sales enablement activities for internal teams and external selling partners.
o   Help ensure product capabilities are appropriately communicated throughout the customer’s journey.
o   Plan, direct, and execute measurable definition, development and launch plans for new products and supporting technologies to drive brand preference & customer loyalty.
o   Lead marketing launches for new products and subsequent software releases.
o   Conduct webinars and in person training to drive product adoption.
•        Champion Product Differentiation & Go-To-Market Strategy
o   Work with stakeholders to ensure product pricing corresponds with customer value.
o   Develop strategies in concert with Sales and Field Marketing leaders to drive market share growth.
o   Promote company’s thought leadership by contributing to content development leveraging market and customer insights.
o   Prepare marketing and product leaders to make effective Go-To-Market and investment decisions.
o   Evangelize new product features and technology benefits to broaden market appeal and deepen customer impact through software demonstrations.
o   Execute measurable global actions to drive brand awareness, preference, and demand generation necessary for achieving growth goals.
o   Identify and develop a cadre of product champions consisting of key users and industry influencers.
•        Bachelor’s degree in Business, Marketing, Technical/Engineering; MBA preferred
•        Minimum 6 years of progressive leadership experience in a technical environment
•        Experience in B2B SaaS sales or marketing.
•        Qualitative and quantitative market research skills.
•        Ability to work collaboratively across organizational boundaries.
•        Coordinate across teams and resources and resolve any inability to meet project deadlines.
•        Comfortable presenting to a wide range of audiences including executives, customers, and partners
•        Demonstrated team management experience, with proven ability to influence without direct authority
•        Ability to build strong high-level executive and peer relationships
•        Strong business acumen and technical knowledge
•        Driver of operational excellence and continuous improvement to differentiate and excel in growth.
•        Demonstrated ability to successfully balance the achievement of short-term objectives (quarterly orders/sales objectives, expense management, etc.) with longer-term strategic and policy deployment goals
•        Bias for action with strong results orientation
•        Willingness to take a critical view of stretch goals and initiatives to drive breakthrough results
•        Organic and inorganic growth orientation
•        Experience working within B2B and / or B2C environments with exposure to large-scale projects and cross-functional involvement in a variety of areas.
•        Demonstrated experience in leading aggressive and results-driven brand management and product planning strategies utilizing Voice of the Customer (VOC) to identify growth opportunities for the company.
•        Ability to travel nationally and internationally 25% of time

  • Apply with Adecco

Reference number US_EN_99_173860_437901