Researcher

  • Location
    San Bruno, California
  • Job type
    Contract/Temp to Hire

Job title: Researcher

Location: San Bruno, CA

Estimated length: 3 months


Project Overview: 

 Our client “World’s Largest Search Engine” is offering you exciting opportunities to support as a leader who does not just execute, but is curious and passionate about data, with the ability to extract and tell compelling stories using data insights. -Be proactive and independent: candidate works well with minimal guidance and is excited to "take the first pass" at analysis plans or reports, without needing prescriptive direction -Knows how to get the best out of vendors/agencies and organize efficiently. Can manage workload by balancing future logistical and strategic needs. -Have exceptional analytical, communication (written and verbal), and presentation skills with ability to link insights to strategy and translate complex ideas into simple and intuitive communications 


Overall Daily Responsibilities: 

  • Manage company’s health tracker and 3rd party syndicated brand equity studies 
  • Connect Generation Z and Generation Y trends, motivations and drivers to the core business 
  • Frame and translate business questions, into appropriate analytical plans and research studies that will inform strategic and tactical business decisions for go to market planning (GTM). 
  • Design holistic in market measurement and learning plans that explain the incremental impact of media spend on core success metrics and KPIs. 
  • Synthesize audience research, trends, behaviors and needs into insightful reports and engaging presentations. 
    Manage research agency relationships.

Required Skills: 

  • Bachelor's Degree in any field of study (In lieu of degree, 9 years of relevant experience). 
  • 5+ years of primary marketing research and campaign measurement experience with 2+ years of recent experience on the client side (should be on the company side, not supplier side) 
  • Experience with running brand equity measurement programs (i.e - Brand tracking) 
  • Strong understanding of Generation Z and Generation Y trends (i.e. - Gen Z (teens) and Gen Y (millennials) 
  • Strong understanding of statistical analysis techniques

 

Nice to Have Skills: 

  • Prior marketing insights experience in brand measurement and audience insights Behavioral data analysis (connecting behaviors and usage data to attitudes and perceptions) and experimental design.

 

Equal Opportunity Employer Minorities/Women/Veterans/Disabled  



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Reference number US_EN_99_025107_11760761