Senior Marketing Database Analyst

Adecco is assisting a local client with their need to hire a Senior Marketing Database Analyst for a six month assignment that would have potential be extended beyond. Our client is a well known retail company in Framingham, MA and need someone with with marketing automation and experience with segmentation, testing and analysis. 
 

SQL experience is a MUST for this role.

 

Responsibilities:

• Work with key business partners (marketing, loyalty, analytics, brands, vendors,..., etc.) to help develop the strategy, tactical approach and execution of multi-channel, integrated direct marketing campaigns that delivers enhanced ROI.

• Responsible for leading initiatives that will increase marketable universe, improve KPI’s and create customer analysis that measure customer performance.

• Analyze customer lifecycles and develop measurable marketing insights to improve customer engagement and lifetime value.

• Develop campaign response analysis including determining sales, lift & ROI associated with each program that aid in the development and enhancement of corporate marketing strategies.

• Work with brand and loyalty teams to develop analysis focused on performance metrics around the lifecycle of new and active loyalty and Loyalty card membership.

• Assist in the development of North American loyalty and brand marketing campaigns with the goal of increasing customer engagement, driving incremental sales and increasing profitability of the programs.

• Work with CRM managers to develop strategies to fully maximize customer onboarding, cross-sell, up-sell and retention opportunities.

• Help develop analytics that improve targeting, segmentation, deliverable, open, click, purchase and unsubscribe rates.

• Collaborate with campaign managers to develop and implement measurable, market-driven campaigns that include online, social media, and direct marketing and email programs.

• Help identify customer segments with the greatest potential for brand and loyalty revenue growth.

• Act as a liaison with internal business partners (IT, .com, International Marketing) and outside vendors (global database, email service provider) to ensure timely/accurate delivery of mail/email files and analysis.

• Extract/ manipulating the data, conducting the analyses, determining the conclusions, actionable recommendations and then communicating those to stakeholders in a concise and organized fashion.

 

Qualifications:

• Bachelor’s degree with minimum 5 years’ experience in database marketing and analysis environment.

• Background analyzing marketing campaigns and customer performance using business intelligence tools such as Cognos; Cognos Report Studio and Workspace Advanced preferred

• Experience with marketing automation systems; Unica preferred

• Proficiency in SQL; PL/SQL for Oracle preferred

• High degree of proficiency in PC applications such as Microsoft Office

• Proven track record in analytical segmentation, promotional testing, response analysis, ROI and campaign analysis.

• Experience in customer analytics and tracking of customer performance and key trends.

• Experience working with large database, extracting, manipulating and understanding data.

• Experience in project management preferred.

• Proficiency in SQL; PL/SQL for Oracle or TOAD preferred

• Experience using Oracle, Netezza

• Experience with Tableau or similar data visualization tool

• Experience using SAS; SAS-Enterprise Guide (a bonus but not required)

If you meet the requirements for this Sr. Marketing Database Analyst opening in Framingham, MA then click apply now. 

  • Apply with Adecco

Reference number US_EN_99_170821_492000