Senior Product Marketing Specialist

  • Location
    Iowa City, Iowa
  • Job type
  • Category
    Creative & Marketing - Brand / Product Management

Senior Product Marketing Specialist
Pay: 23.08/hr
Location: Iowa City, IA
Length: 12 months

The Product Marketing team is responsible for the marketing and promotion of products/solutions to drive market share, program growth and customer retention. Team members work closely with product/solution owners to develop and execute strategic marketing plans and programs to meet business objectives.
As a product marketing team member you will assist in developing and scaling TelePharm’s marketing efforts. The position is primarily focused on crafting written messages for use in external communications. You will be responsible for:
- Maintaining the “voice of TelePharm” through writing across all mediums
- Writing clear messages for website and marketing documents (online & print)
- Creating articles, blog posts, social posts, paid ads, and other inbound content
- Building the community through social media and other inbound marketing initiatives
- Coordinating regional PR and earned media activities
- Creating customer success stories and testimonials

This is a great opportunity to work in an environment where you’ll be able to maximize your career development. Additionally, the Product Marketing Senior Specialist will:
- Support the development of marketing materials and content creation, including learning the business and working with internal and external teams to create print and digital content, implement other marketing tactics, and manage project deliverables and deadlines.
- Work closely with business team members to correct visual and grammatical content in PowerPoint presentations and other materials.
- Write short informational articles for internal and external electronic newsletters. Manage logistical submissions and proofing process.
- Support inventory management and coordinate fulfillment via a third-party vendor for existing printed marketing materials

● BA/BS (Marketing, Communications, English, Journalism or related discipline)
● Detail-oriented with ability to multi-task
● Exceptional written communication skills, bonus points for someone with a background in journalism or writing
● Experience in a communications, marketing, or similar role
● Strong copywriting skills
● Interest in all aspects of marketing and communications
● Hunger to take on new tasks and grow your experience
● Ability to consistently to see a task from idea through execution

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Reference number US_EN_2_022862_401338