According to the Bureau of Labor Statistics, as many as 25,400 new marketing jobs will be created between 2012 and 2022. This is clearly a growing industry, and it’s a great industry to grow your career in as well. In our new infographic, we highlight the most in-demand, exciting and best marketing jobs for current and aspiring professionals to pursue.
What’s fueling the increase in marketing jobs?
As the Great Recession finally recedes into history, so will many of the restrictive and cautious policies that dominated the corporate landscape. Looking to the future, companies are beginning to shift away from “defensive” playbooks to ‘offensive” ones, seeking to grow revenues and increase market share. That means developing new products, attracting new customers and finding new sales channels – all activities that can be driven by skilled marketing professionals.
ROI is still king in marketing, and analytics is driving it
Of course, it’s still imperative for companies to get the most out of every dollar that they spend. That’s why they are investing heavily in data tools and platforms throughout the enterprise – and the marketing department is no exception. Marketing analytics programs are driving decisions, but there is a severe shortage of people who can steer these vehicles correctly. Thus, the demand for market research analysts is at an all-time high, and it’s why the position achieved the highest ranking on our list of best marketing jobs.
The future of content marketing
Marketing analytics have helped marketing teams become smarter about generating revenues and maximizing return on investments. A big part of this transformation is the shift from traditional marketing to content marketing. Rather than create buzz, content marketing focuses on creating, maintaining and – most importantly of all – nurturing relationships with current and potential customers. But to effectively content-market, you need to understand what content will be effective, and that’s what’s spurring the demand for another great marketing job on our list – the content strategist.
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